Description

LeadIn is a unique project in that it's a 2-man team within HubSpot building a brand new product. We havent't used any HubSpot resources and are essentially operating as a start-up. We were tasked with building a free WordPress plugin to allow for some type of marketing functionality. What that functionality was, was up to us. We spent a month doing customer interviews and honing in on a simple core usecase. We decided on simple lead tracking that works right out of the box.

Goal

• Build something that serves a single usecase
• Make setup/learning curve super simple
• Don't give the user "shit work"

Responsibilities

• Pretty much everything :)

What I learned

• Product design goes far beyond visuals
• How to orcestrate an entire customer experience from marketing to support
• How to make the most of the resources I have
• How to build a brand, both tangable and non-tangable aspects